VMWare is one of the leaders in virtualization software and cloud computing. With the vast amount of content VMWare publishes about their field, they were in need of a new blog platform. At Weber Shandwick, I helped pitch what we called “The Foundry”, an all encompassing blog that could house video, social media, and corporate news under one roof.


PItch designs



Agency - Weber Shandwick
Director of UX - Brent Brooks
Sr. Art Director - Paul Ulloa
Copywriter - Chris Baker
Year - 2015