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Keep America Beautiful

Keep America
Beautiful

 

Keep America Beautiful is a non-profit organization that educates people about the importance of recycling. At Rauxa, I helped pitch and win KAB's social media work. Since recycling centers differ from state to state, it was important that our team study the nuances of recycling to deliver accurate information. Our team put together a content calendar as well as a video campaign leading up to America Recycles Day.

 
 
 

Social Media Posts

 
 
 

Holiday 2016


Keep the joy alive by recycling your (non-foil) wrapping paper and boxes. For information on what you can recycle, click the link in our bio. #BeRecycled #DoBeautifulThings #KeepAmericaBeautiful

New Years 2017


Let’s resolve to do something healthy for our planet. Click the link in our bio to see how we can recycle more in 2017. #BeRecycled #DoBeautifulThings #KeepAmericaBeautiful

 

 
 

America Recycles Day

We began our lead up to America Recycles Day by showing pledges from real people and how they plan are getting involved. We counted down the days to America Recycles Day with facts about common recyclables and showed video of them floating in slow motion.

 
 


America Recycles Day is November 15. Join over 66,536 people who have pledged to make a difference. Go to americarecyclesday.org to make the pledge. #BeRecycled #AmericaRecyclesDay


America Recycles Day is November 15. Join over 66,536 people who have pledged to make a difference. Go to americarecyclesday.org to make the pledge. #BeRecycled #AmericaRecyclesDay

 


3 days until America Recycles Day. Fact: Every year, Americans use 100 billion plastic grocery bags. Next time you shop for groceries, try bringing your own reusable bags. Learn more at AmericaRecyclesDay.org #BeRecycled #AmericaRecyclesDay


1 day until America Recycles Day. Fact: Did you know that when you recycle old electronics, you’re helping to recover millions of tons of gold, silver, copper and platinum. Find your nearest electronics recycling location at AmericaRecyclesDay.org #BeRecycled #AmericaRecyclesDay

 

 
 

America Recycles Day - Something We Can All Agree On

In November 2016 the country was at odds over the presidential election and we wanted to bring people together for a common cause. In a "man on the street" style video, we asked people if they could agree on one key issue, recycling. The video was shared on social channels to help spread the word on America Recycles Day.

 
 


November 15 is America Recycles Day. It’s time to take part and make a difference. Find out what you can do at AmericaRecyclesDay.org. #BeRecycled #AmericaRecyclesDay

 

 

CREDITS

Agency - Rauxa
Creative Director - John Avery
Sr. Art Director - Paul Ulloa
Copywriter - Taylor Wigton
Video Production: Cats On the Roof
Motion Graphics: Paul Ulloa
Year - 2016