Keep America Beautiful
Keep America Beautiful is a non-profit organization that educates people about the importance of recycling. At Rauxa, I helped pitch and win KAB's social media work. Since recycling centers differ from state to state, it was important that our team study the nuances of recycling to deliver accurate information. Our team put together a content calendar as well as a video campaign leading up to America Recycles Day.
Social Media Posts
New Years 2017
America Recycles Day
We began our lead up to America Recycles Day by showing pledges from real people and how they plan are getting involved. We counted down the days to America Recycles Day with facts about common recyclables and showed video of them floating in slow motion.
America Recycles Day - Something We Can All Agree On
In November 2016 the country was at odds over the presidential election and we wanted to bring people together for a common cause. In a "man on the street" style video, we asked people if they could agree on one key issue, recycling. The video was shared on social channels to help spread the word on America Recycles Day.
Agency - Rauxa
Creative Director - John Avery
Sr. Art Director - Paul Ulloa
Copywriter - Taylor Wigton
Video Production: Cats On the Roof
Motion Graphics: Paul Ulloa
Year - 2016