Paul Ulloa

Keep America Beautiful

Keep America
Beautiful

 

Role: Sr. Art Director

Agency: Rauxa

Year: 2016

Keep America Beautiful is a non-profit organization that educates and informs people about the importance of recycling. At Rauxa I helped to pitch and win an evolution to KAB's existing "I Want to Be" campaign across social channels. Recycling centers differ from state to state so it was important that our team study the nuances of recycling to deliver accurate information. We put together a social content calendar as well as a campaign leading up to America Recycles Day.

 

 

The lead up to America Recycles Day

In a series of pledge videos we began our lead up to America Recycles Day by showing people how others were getting involved. We looked through hundreds of pledges to pick our favorites. Next, we created countdown videos with facts about common recycled objects and shot them floating in slow motion.

 

America Recycles Day is November 15. Join over 66,536 people who have pledged to make a difference. Go to americarecyclesday.org to make the pledge. #BeRecycled#AmericaRecyclesDay

America Recycles Day is November 15. Join over 66,536 people who have pledged to make a difference. Go to americarecyclesday.org to make the pledge. #BeRecycled#AmericaRecyclesDay

 

3 days until America Recycles Day. Fact: Every year, Americans use 100 billion plastic grocery bags. Next time you shop for groceries, try bringing your own reusable bags. Learn more at AmericaRecyclesDay.org.#BeRecycled #AmericaRecyclesDay

1 day until America Recycles Day. Fact: Did you know that when you recycle old electronics, you’re helping to recover millions of tons of gold, silver, copper and platinum. Find your nearest electronics recycling location at https://americarecyclesday.org/find-recycling/ #BeRecycled#AmericaRecyclesDay

 

 

America Recycles Day - Something We Can All Agree On

After one of the most tumultuous presidential elections in the nations history, people were at odds. Recycling was probably the furthest thing from everyone's mind but on America Recycles Day it was one of the few things that everyone could agree on. We took to the streets asking people of all ages, gender, and color if they felt the same.

 

November 15 is America Recycles Day. It’s time to take part and make a difference. Find out what you can do at AmericaRecyclesDay.org.#BeRecycled #AmericaRecyclesDay

 

 

Social Campaign

We created social posts under the "I Want to Be" and "I Want to Know" umbrellas to educate and inform users with facts about recycling. 

 
 
 

Holiday Posts

We created 2 videos to remind people to recycle during the holidays.